The selection of CMOs and VPs of marketing gathered was well worth tapping for, well, insights.
Incite needed a slick, unobtrusive way to gather the opinions of its guests, so it teamed up with Proscape to build an app, part-attendee assistance, part-social feed, part-survey, an all-around solid event app.
One would be pleasantly mistaken. Here's a look at what the Summit app took to create - and what Incite gets back.
Initial Planning - 2 hours
Content Assembly - 6 hours
Graphic Design - 50 hours
Layout In The App - 3 hours
Review & Feedback - 3 hours
Final Edits - 10 hours
Have you noticed what's missing? Exactly zero hours of development time were used. Marketers and designers completed the entire project, from concept through polished app, in less than 100 hours.
Knowing that, one would never guess how robust the app actually is.
Session agendas for on-location viewing
Content library available to users
Live Twitter stream displayed separately
Survey capture of attendee opinions
Automatic content updates
No-code editing for future reuse
The right mobile app can help you laser focus on just the right prospects.
But displaying the app at events, in-store and in the hands of your attendees is just the beginning.
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