It was a quality crowd at The Incite Summit: West.

The selection of CMOs and VPs of marketing gathered was well worth tapping for, well, insights.

Incite needed a slick, unobtrusive way to gather the opinions of its guests, so it teamed up with Proscape to build an app, part-attendee assistance, part-social feed, part-survey, an all-around solid event app.

If you haven't seen it yet, here's a look at a few of the highlights.

One might guess this would involve significant cost and hassle.

One would be pleasantly mistaken. Here's a look at what the Summit app took to create - and what Incite gets back.

What it took to create:

  • Initial Planning - 2 hours

  • Content Assembly - 6 hours

  • Graphic Design - 50 hours

  • Layout In The App - 3 hours

  • Review & Feedback - 3 hours

  • Final Edits - 10 hours

 

Have you noticed what's missing? Exactly zero hours of development time were used. Marketers and designers completed the entire project, from concept through polished app, in less than 100 hours.

Knowing that, one would never guess how robust the app actually is.

 

What Incite got:

  • Session agendas for on-location viewing

  • Content library available to users

  • Live Twitter stream displayed separately

  • Survey capture of attendee opinions

  • Automatic content updates

  • No-code editing for future reuse

Now, about you

The right mobile app can help you laser focus on just the right prospects.

But displaying the app at events, in-store and in the hands of your attendees is just the beginning.

Drop your email address here for a biweekly newsletter full of mobile marketing tips, best practices and real-world examples to inspire your own plans: